Sonia Martinez is the former executive director of the Latino Economic and Development Center (LEAD) in eastern Idaho. The LEAD center provides financial education, small business training, operates a micro-loan fund, and provides expert small business consulting. Sonia has worked toward the advancement of Latinos in Idaho for over 15 years in the areas of housing, education, and workforce development. She has a Bachelors degree in Organizational Communications from Idaho State University, and is a certified Professional Community and Economic Developer. Sonia serves on several non-profit boards and is currently the Chair of the Women of Color Alliance (WOCA). She was honored in 2007 by Boise State University Women’s Center as a “Woman Making History in Idaho” for her efforts in assisting Latina entrepreneurs.